REFRAME – The Psychology of Innovation
With "REFRAME – The Psychology of Innovation," you'll learn how to open yourself and your organization to innovation, allowing you to take bolder steps into the future.
In my book REFRAME – The Psychology of Innovation, you'll discover how to act more boldly, make smarter decisions, and inspire others to rethink their approaches. While most of us endorse innovation, we often unintentionally hinder it due to our inclination to avoid risks and seek quick successes.
The result: We miss out on courageous, long-term thinking and settle for minor improvements. However, with the concept of reframing, we can harness this irrationality to become more innovative and sustainable.
Reframing involves changing perspectives, fostering creativity, and influencing our views on success and loss. In this book, I share concrete advice and proven methods from behavioral sciences to strengthen innovation management in organizations.
You'll learn how to
Develop more creative solutions through asking new questions.
Use priming to encourage bold thinking.
Gradually build courage and overcome fears.
Employ methods to have more confidence and clarity in risky projects.
Recognize strategic inflection points in a timely manner.
Cultivate a culture of long-term thinking.
Properly set up innovation projects for long-term success.
Utilize delayed intuition for better decision-making.
Transform setbacks into motivation.
Establish a culture of innovation within your organization.
Persuade others to act more boldly and foster greater innovation.